Review: Benefit Boi-ing Brightening Concealer


I’m such a creature habit when it comes to makeup that sometimes it doesn’t occur to me that there are better products out there that might do a better job! With that being said, I have been using Maybelline's Instant Age Rewind Eraser for under-eye coverage for many many years. You might remember seeing it from the “What’s in my makeup bag” post a couple years back. It has always done such a great job concealing but no matter how much I would try to blend, it always made my eyes look like coon eyes...So instead of dark puffy eyes in photos they would look like bright white puffy eyes.


I stopped into Ulta to see what the latest and greatest product was with the plan to try Tarte's Tape Shape. There are so many rants and raves about Tarte's *holy grail* concealer- it sounded like something I needed to get my grubby little paws on, ASAP. I’m sure, looking a bit lost, one of the Ulta artists asked if I needed assistance...explained to her what I was looking for and she asked if she could test out a couple of swatches with Tarte and Benefit. Welp- about 45 minutes later I ended up walking out with Benefit's Boi-ing Brightening Concealer.


REVIEW + My thoughts

The product comes in a small pink + silver pot. Cute? Yes. But ideal for a self-proclaimed amateur makeup applicator? No. So I picked up Ecotools version of the beauty blender to help with application. On occasion, I have also applied this concealer by “dipping” my ring finger into the pot to grab a bit of product and then rubbing with the other ring finger in a circular motion to sort of “warm up” the product. Doing this allows for a gentler application!

It is very thick and creamy- something that was different from the Maybelline product I had been used too. This was actually one of the selling points because according to the Ulta artist, my under-eye area is very dry. So! It can be moisturizing for dryer under-eye areas if you have that problem too.

The flip side of it being very thick and creamy. I didn’t like how it laid on my skin/pores when I brought it down in a V-shape to the apples of my cheeks. It made my pores to appear larger and that I had gobs of foundation on (I don’t wear a foundation). I did notice it blended better when I applied a primer, but that is not something I wear on a daily basis.



I've been using the concealer for a couple of months and overall I think its one of the better ones I've tried for the price point. Have you tried this product? What’s your go-to under eye treatment?


xx, Riss

Beauty + WellnessMerrissa