Posts in Tech + Biz
My Favorite Day Planner

I am such a "ooh this cute notepad will make me super productive" or "I need  that cool iPhone app to make all of my wildest dreams come to life". And while these beliefs hold true, it typically only lasts a week or two.

It's like a stationery high.


Can you get high off of new stationery? I think so- hear me out. You're strolling through Target and you see all the cute notepads, pens, stickies and agendas that are totally going to turn your plans into action because the cover says "Killing it"... We have all been there. Especially if you geek out over good pens like me. Finding a good pen is sacred ground at my house. I will fight you if you try to take my good pen. 


It has taken me a longggg time to figure out it's not just the planner or notepad or cool app- it's the why behind the what that kicks your ass into gear. But that is a subject for another day, another blog post.

Back to stationery: honestly I still crave that placebo effect, that instant high that makes me feel like I'm really going to get all of my shit done this time. LOL It was like every single time I was feeling less than inspired I would just run out and buy myself a new agenda or notebook and like I said, that would typically do the inspo-trick but only temporarily. All of those times I was buying new office supplies, I should have been revisiting and reevaluating my goals + dreams. There was definitely a deeper reason why I wasn't feeling inspired to tackle my to-do list and the lack of chic and trendy notepads was not the issue.

I really try not to criticize people but boy will I criticize the hell out of a day planner. I am extremely particular when it comes to the annual book that is in charge of holding my life together by a single gold spiral. I love paper planners and the ultimate feeling that I have my shit together after a cozy Sunday evening, sitting in my comfiest pj's, drinking a hot-off-the-stove herbal tea and planning the week ahead. I love the act of physically writing down the tasks I choose to take care of the following week and crossing said tasks off. Why is this so satisfying? Is it just the Virgo in me? Anyone else?

I get a lot of q's on my daily agenda so I’m going to share with you guys in case you're still looking for a 2019 planner.

The agenda that I'm currently using is the only repeat planner I've ever bought on purpose. Normally, I tear my planner to bits throughout the year... it doesn't allow room for this, or it isn't the right size for my purse or the font is cheap-looking, the bind and cover is not sturdy enough. Yes, I am very shallow when it comes to my day planner.

The last couple of years I have been using Danielle LaPorte's The Desire Map Planner.


11 / 10 would recommend.


Here's why: I love that it takes your to-do list and weekly plans to a much deeper than just surface level &/or just the act of crossing another thing off of your list. It sparks a conversation with yourself in re: to spending time doing things that make you feel the way you want to feel. Whether that be content, happy, fulfilled, successful- that's completely up to you and your core desired feelings. It has really helped me align my inner soul-satisfying goals with my outer, everyday activities. Especially since I've been trying to remove the word "busy" from my vocabulary. I don't want to be busy I want to be purposeful with the way I spend my time + energy. The Desire Map Planner allows me to do just that.

 "You know what will happen with that kind of inner clarity and outer action? You’ll feel the way you want to feel more often than not. Decisions will be easier to make:You’ll know what to say no to and what to say hell-yes to. You’ll be more optimistic, more open-hearted. It will be easier for you to return to your center in the midst of a challenge." -Danielle LaPorte

The Details:

This planner comes in two different layouts, daily and weekly, and I have tried both. I prefer the weekly version as it allows me to see my week at a glance.

The Daily Edition - perfect if you thrive on details and want more space to track all the moving parts of your life.

Dimensions: 9.5" x 7.5" / Page Count: 386

The Weekly Edition - perfect if you tend towards big-picture thinking and want to see all your great plans at a glance.

Dimensions: 8.5" x 6.75" / Page Count: 274

click picture to enlarge

The best part about purchasing this planner is that it comes with a free planning companion. So you also get 3 workbooks to help you define your core desired feelings.

  • Workbook 01: Free + Clear Get grounded before you set goals and intentions. Examine your strengths and delights, then say goodbye to what’s really not working for you.

  • Workbook 02: Core Desired Feelings Generate a vision for a life that’s aligned with how you really want to feel.

  • Workbook 03: Goals With Soul Choose intentions that feel authentic to you—in sync with your Core Desired Feelings.

I kind of feel like an infomercial because....THAT'S NOT IT- THERE'S MORE.


When you purchase a 2019 Desire Map Planner, you'll also get weekly guidance and monthly workbooks to keep you feeling supported and present with your newfound core desired feelings. If I were knew to The Desire Map Planner and was hesitant because of the price, this is what would ultimately sell me on it. It feels less like a pricey planner that I will only use for a month or two and more like a purchase to change your day to day habits and make serious positive change.

click picture to enlarge

So, yes, the price might be a bit steep but the value you receive is worth so much more. I think it's a great buy and I recommend it to everyone I know.

If you're looking for a new agenda for 2019, as you can tell, I highly, highly, highly suggest The Desire Map Planner. Also, if you're ready to start planning right meow, Danielle offers these planners in an undated version too!
Phew- that's it from me. Let me know if you have any q's in the comment box below!

ps - I use my agenda in conjunction with a calendar app on my phone. I am a BIG fan of the Google Calendar app. It allows me to cross reference my personal life with my work life in one place. If you'd like me to write about other organizational tools I love, let me know!

xx, Riss

photo’s from

Chief Of The Teepee: Brittany Coffee Parker, Photographer
Brittany Coffee Parker - Rad Maverix

Hi guys. Today’s Chief has a VERY special place in my heart and in my life. Brittany and I met last year and although we have only known each other a short period of time, it feels like we have been lifelong friends. Not only on a friends’ level but on a business level too. She is the best at helping to bounce idea’s and is always willing to offer genuine and honest feedback. She is the most humble + talented person I know.

Editors Note:

I've been holding onto this Interview for quite some time. I want to use this platform to help promote Brittany's new book, Tales & Traditions: The Steadfast Faces of Agriculture. Brittany has poured every ounce of her being into the making of this book and I am incredibly proud that she has allowed me to be such a small part of it.

The skinny on Tales & Traditions: Brittany interviewed + photographed several ranches and farms in the beautiful Midwest. She is hoping to shed some light and share the stories of those who are most often over looked in a hustling and bustling society. If you feel so inclined, please check out Brittany's website. She has blogged about each story; providing us with sneak peeks + snippets of what is to come in her new book, Tales & Traditions: The Steadfast Faces of Agriculture.

1. Tell us who you are, where you’re from and a fun fact or two. I am Brittany Coffee (now she is Mrs. Brittany Coffee Parker) and I call Gentry, Arkansas home. A fun fact or two...I showed cattle + ride horses but I'm terrified of chickens. Weird, I know. Also- somehow I've managed to never have a broken bone but I am probably the clumsiest person you'll ever meet. 

2. Where did the inspiration behind your business come from? How did it begin? When I started my business at 16 I had no idea what I was doing. I just knew I loved taking pictures. The idea of capturing moments + memories forever is probably my biggest inspiration. Photos are history + tell stories. That's so important to me. Throughout college my business grew + eventually became my full-time career. I always said I didn't want photography to be my career but now that it is I can't imagine doing anything else. 

3. What is the best part about being the BOSS? The best part about being my own boss is being able to make my own hours. If I want to have a long lunch break I can, if I want to take the morning off I can. I have these privileges but I don't abuse them. I know there is work to be done + always see that it gets done. 

These things I never thought I was capable of, I am doing every day, wholeheartedly.
— Brittany Coffee Parker
Brittany Coffee Parker
Brittany Coffee Parker

4. What drives you to pursue your passion each day? I am a passionate person by nature so I can't help but pursue my passions. For me to be able to combine my love of agriculture + photography into my Tales & Traditions project is a dream come true. In the sense that I never thought I would be writing a book, or having photos publish or running my own business for that matter. These things I never thought I was capable of, I am doing every day, wholeheartedly. I have such a phenomenal support system + having their support pushes me to be my best + work hard. 

Photo by Megan Frazier Photography

Photo by Megan Frazier Photography

5. What advice would you give to an entrepreneur just starting their journey? It's hard work, such hard work. Things will go wrong but things will also go right. It's crucial to stay positive, self-disciplined + fresh. It's so important to try new things, step out of your comfort zone + never stop working. Set goals, long term + short term, + work toward them every day. 

6. What are your hidden superpowers? I make a mean salsa; I can iron jeans with the best of them + my ability to laugh loudly at the worst possible times is out of this world. 

7. What is your favorite quote?

"I figure if a girl wants to be a legend she should go ahead and be one" - Calamity Jane

"I hate rude behavior in a man, I won't tolerate it" - Captain Call in Lonesome Dove

8. What is bliss to you? Bliss is so many different things to me. Laughing on the front porch, jam sessions with all of the windows open, being surrounded by the people I love most, the feeling of finishing a good book, getting my fingers dirty from spring flowers, a good ride on my horse, a long walk with my pup, a fresh conversation with someone I look up to, camping, seeing new places. Bliss is laughing, reminiscing and telling good stories. 

9. If you could meet anyone for champagne, who would it be and where would you meet? I don't know that Chris LeDoux would drink champagne but I would've like to meet him somewhere at a rodeo I'm sure. Maybe Louis Serpa, the first female rodeo photographer, but she preferred tequila to champagne, again probably meet at a rodeo somewhere. 

10. What do you like to do in your "free" time? In my free time I like to do all of those things I listed that are blissful to me. I like to read a good book, surround myself with happy people, the people I love most. Sometimes that means being at the roping pen, a family function, camping on the river, or on the porch drinking a beer.


Hang out with Brittany


Check out these other Chiefs

Chief Of The Teepee: Fashion Stylist, Melanie Pace
Melanie Pace x Rad Maverix

A few months ago I stumbled across Miss Melanie Pace. I was 1/2 way obsessed and 1/2 way impressed. This babe is equal parts badass gym junkie and style extraordinaire. She's like the sister you always you could not-so-secretly steal her (entire) wardrobe. If her style doesn't catch your eye just wait until you meet her sassy + outgoing personality. Melanie is a personal shopper and has frequented major networks, like Fox and NBC, offering up her best style tips and fashion how-to's; keep reading to learn more about her entrepreneurial journey.

1. Tell us who you are, where you’re from and a fun fact or two. My name is Melanie Pace. I'm a wardrobe stylist, personal shopper, and fashion blogger. I am born and raised here in Orlando and I played softball my first 2 years of college before going to FSU to study Fashion Merchandising and business.

Melanie Pace x Rad Maverix

2. What is the best part about being an Expert Fashion Stylist? How has owning your own business changed your life? The best part about being a Fashion Stylist is being able to help people. Whether you’re inspiring a young person who is interested in styling and owning their own business or getting that person ready for a big event and they feel like a million bucks, its always a rewarding job.

Owning my own business has been so fun, scary, stressful, incredibly rewarding and challenging all at the same time. However,  I wouldn’t change a thing.
— Melanie Pace
Melanie Pace x Rad Maverix

3. How would you describe your style to someone who doesn’t personally know you? Thats always a fun question for me. I have so many styles I'm attracted to, and I feel like I love wearing them all. From bohemian, to girly, to rocker, I am forever a lover of many styles!

Let the disappointments drive you, fuel you to do better and be better.

4. What drives you to pursue your passion each day? Well first as much as I don’t like to say this, its about making money. Being successful isn’t all about making money, but if you aren’t profitable when you’re doing any job, you should probably be rethinking some things. I am really blessedto be able to make money doing what Im passionate about and to keep creating new ways to be , inspire others and continuing to have fun while doing it all.

5. What advice would you give to an entrepreneur just starting their journey? Do NOT give up! There will be so many days where you feel like your just running in place. Don’t let this fool you. Come up with a plan, write it down and read it everyday. Do one thing off your list that will get you to that end point. Take that no and make it a yes somewhere else. Let the disappointments drive you, fuel you to do better and be better.

Melanie Pace x Rad Maverix

6. What is a not-so-secret indulgence or obsession you might have that goes against Society’s grain? Is eating an entire large pizza by yourself going against Society’s grain? because this is no secret in my life! but may have a few judgments if I told you how many times Ive accomplished this.

7. What are your hidden superpowers? I am a big lover. I love real hard. My family, my friends, my business, people who are in need! I like to think that if more people had this superpower, we would all be way better off.

8. What is your favorite quote? Be the best you can until you know better. Then when you know better, do better. - Maya Angelou

9. What is bliss to you? A day off with absolutely nothing to do. Being with my family and friends laughing and enjoying what this life has to offer!


Keep up with Melanie


photos in this blog post courtesy of



Check out the other babes:

Chief Of The Teepee: Allie Falcon
Allie Falcon

Earlier this year I attended the Bodacious Babes of The West Conference in Ft. Worth, TX. This conference was nothing short of amazing + inspiring getting the opportunity to meet other business women in the Western world. While in Ft. Worth, I had the pleasure of meeting the one and only, Allie Falcon. If you follow her on social media (read: insta), I can assure you, she is just as fun + funky in real life as she appears to be on the 'gram. Not only is she beautiful but she also has brains; Allie was a keynote speaker at the conference and had a lot of insight + information to share with the attendees. I hope you enjoy this week's Chief of The Teepee, Mrs. Allie Falcon.

Tell us who you are, where you’re from and a fun fact or two. Hey girl hey, my name is Allie Falcon! I am a graphic designer, leather artisan, fashion blogger and resident plant killer. My hubs and I live in the great state of Texas, near a little town called Mertzon. He runs a little ranch operation out there and I “work” (usually in yoga pants) 7 days a week in my office out of our casa!

As for fun facts, hmmm, I don’t know how fun my facts are, but I play guitar and dabble on the piano after a few beers. :) 

Oh! Even though I make my living on being creative, I’ve never taken art class. Not in high school and not in college. So for those of you out there that think, “Oh I can’t do that!” or “I’m just not creative like them!” Check yoself before you wreck yoself, because it can be done! To be honest I have to work really hard at being creative and there are tons of things that I didn’t learn in high school or college that I Google every single day to learn. If you have the will to learn and are willing to put in the sweat and tears, anyone can do what I do. 

Talking about enchiladas wasn’t my jam, but I learned enough to have the confidence to get started.
— Allie Falcon

Where did the inspiration behind your business come from? How did it begin? Honestly, I always had it in my head that I’d like to have my own business one day. I wasn’t sure what kind of biz, but I knew I needed to learn from the big boys before I braved the storm of entrepreneurship. So I did a lot of work with ad agencies, PR agencies and eventually took on the role of Marketing Coordinator with a national Mexican food chain. Talking about enchiladas wasn’t my jam, but I learned enough to have the confidence to get started. So I would work my office job all day and then go home and hustle for graphic design clients and build logos and websites all night. Each paycheck I got would go towards a piece of equipment I needed for my business, like a nice camera, a good laptop, software, etc. When my husband got a job offer on this ranch, it was the kick in the ass I needed to get Allie Falcon Communications going full time. 

Thanks to a few trusting clients I still have and love, I got my graphic design stuff rolling. In the evenings I would fart around with leather. Honestly, I didn’t have any idea what I was doing, but I figured it out a long the way. We barely had a cent to our name in the beginning and I cried way more than any grown ass woman should, but with a lot of encouragement and support from my family and God, I rode out the wave and all of a sudden things started progressing. Now that my business is so much more than communications work, I rebranded to just because I figured I want to make it big one day and that’s what the big dogs do bahaha!

Allie Falcon
Allie Falcon

My inspiration in everything I create comes from our western lifestyle, but my drive comes from never wanting to work in an office again and hopefully inspiring someone that is currently wearing my shoes from 3 years ago, that they can do it too. 

What is the best part about being the BOSS? There are the obvious things, like not wearing a bra or pants most days, haha, but I also love being able to travel and work. I don’t know about y’all, but when I worked in an office, asking for a day off damn near gave me a stomach ulcer. If I’m in a creative rut or I find myself being unproductive, I love that I can just take a little road trip to bring me back to life and no one is talking smack back at the office that I took a day off lol. A lot of my graphic design work and leather designs are often inspired by patterns I saw painted on a wall somewhere or from an etched vase in a junk store. 

What drives you to pursue your passion each day? I’d be lying if I didn’t say it’s important to me that I prove to myself and anyone that doubts me, that this isn’t just a “cute little fluff job” or an “arts and crafts project.” It’s a real life business that turns a profit. Because when I bought my first car the other day, the dealer asked what I did for a living and when I responded “designer,” he laughed and said, “No, what do you REALLY do?” So it’s people like that, that keep the fire lit underneath me. Plus, I get to wear a lot of different hats in my job and so the fun of it all really drives me.

Allie Falcon 1.jpg

What advice would you give to an entrepreneur just starting their journey? 

  • Never say, “I can’t.” If you want to learn a certain trade, you damn sure can. The internet is a powerful thing and half the things I’ve learned how to do in the last three years are all thanks to YouTube videos. Hell, I had one month of fashion blogging experience before I starting writing for Cowgirl Magazine! You've got to take risks or you'll never know what you're capable of.
  • Don't be obsessed with overnight success. It happens for some but not many, so just keep at whatever makes you get out of the bed in the morning and eventually success WILL follow.
  • Network, network, network. If you admire someone or their work. Reach out to them! Tell them! If you have a question, ASK IT! Be careful though, ask for advice, not handouts, and when you do, make sure they know how much you appreciate it. Please know, there will be mean girls along the way. I still deal with them today, but I’ve also reached out to women I admired in the beginning and we are great friends to this day. Don’t be scared of them rejecting you. If they do or they are mean to you, then you do not need them in any way, shape or form. Move on to the next. The nice men and women I’ve networked with over the years are accountable for every bit of success I’ve achieved.
  • When you do achieve success, don't get too big for your britches. It's easy to get caught up in Instagram followers and Insta-fame, but we are all just itty bitty fish in a big pond in the scheme of things. Remember we all start at the bottom and remember the hardships you faced when you were there. Be nice to the beginners, because there's enough success for all of us!
I’d say my superpower is being positive.
— Allie Falcon

What are your hidden superpowers? Like I mentioned earlier, I’m remarkably talented at killing my plants in record timing. It’s not a power I’m proud of though lol. For real though, as cheesy as it sounds, I’d say my superpower is being positive. I’ve had plenty of opportunities to fail and quit, but I’ve talked myself out of it and now I try to do that for my peers on their low days. Cause Lord knows we all have them...and often. 

What is your favorite quote? “If you find yourself asking yourself, ‘Am I REALLY a writer? Am I REALLY an artist?’ Chances are you ARE. The counterfeit innovator is wildly self confident. The REAL one is scared to death.” – Steven Pressfield, The War of Art

Allie Falcon
Allie Falcon

What is bliss to you? Working on my laptop from my front porch, beer in hand, while my honey ropes the dummy and cooks on the grill. Stopping for just a moment to take in all the pretty scenery around me and realizing that I’m so lucky to be able to do what I love from such a beautiful place. Don’t get me wrong, those peaceful days don’t happen often, but when they do - ahhhh it really is just the best feeling.

If you could meet anyone for champagne, who would it be and where would you meet? It’s a toss up between Iris Apfel & Will Ferrell lol. If it was Iris, I’d hope we’d meet in her closet...because duhhhhhh. If it was my main man Will, I’d hope it would meet on the set of his next hilarious movie. Or maybe he’d be into meeting me and Iris in her closet and we could dress him up and send him on his way. 

What do you like to do in your "free" time? Well since every hobby I’ve ever had has turned into part of my job, I don’t have hobbies anymore lol. I’d probably say traveling and trying out new foods at dives and shopping at junk stores! I love to visit a new place and ask everyone that will stop long enough to talk to me where their favorite local joints are. 


Make sure to check out Allie's shop for a dose of badass leather work! Shop update, today, July 28, 2017 at 5pm central!


Keep up with Allie:



Chief Of The Teepee: Randa Carrabba, Owner of SouthernJewlz

If you’re from the south you are sure to know this week’s Chief of the Teepee and real life Career Barbie Doll. Randa Carrabba, owner of SouthernJewlz is a girls’ girl who leaves a whole lot of sparkle everywhere she goes. You can find her killing it at the gym (#grantshotwifey4lifey) or riding unicorns. Yes, this is real life. 

Continue reading to find out more on Randa, the birth of SouthernJewlz and how it grew from a small hobby to a way of life.

Tell us who you are, where you’re from and a fun fact or two. Randa Carrabba from Bryan/College Station, Texas.  Fun fact - I have the same birthday as Jessica Simpson.

SouthernJewlz x Rad Maverix
...a Southern Jewl. Sweet and complimentary, yet independent and goal oriented.
— Randa Carrabba

Where did the inspiration behind your business come from? How did it begin? My company began as a hobby in college. I began making my own jewelry and soon others wanted to buy my creations.  I filed my first DBA while I was on Christmas break my junior year in College.  I named the Business Southern Jewlz, and as the company has evolved into the large brand that it is today, I never renamed the business even though I no longer make jewelry.  As I grew and expanded into a lifestyle boutique, I took the brand name and began a different approach to emphasize what is actually meant to be a Southern Jewl. I try to live my life as the ideology to being a Southern Jewl. Sweet and complimentary, yet independent and goal oriented. Southern: Growing up Southern is a privilege, really.  It’s more than where you were born. It’s an idea, a state of mind that seems imparted at birth. It’s more than loving fried chicken, high school football and country music. It’s being hospitable, being devoted to porches, sweet tea and most importantly to each other. It’s saying yes ma’am, no sir, please and thank you.  Sticking true to your roots and never forgetting who helped you to climb up the latter. Jewl: A self-motivated female that has no limit to her success level.  While she is dressed impeccably and gains attention, her confidence and dignity are the most noticeable attributes she possesses; making others feel their worth and beauty is her true destiny.  With love, class and a touch of sass, she has the ambition and determination to set the world on fire.

What is the best part about being the BOSS? The best part about being the boss is there is no limit to what I can do. If there's a new giveaway I want to launch, then I can make it happen.  If I want to take on more tasks to help grow the brand, I can tell my team that's what we are going to do.  Being my own boss to me further emphasizes that the sky is the limit.

What drives you to pursue your passion each day? I am so passionate about the meaning behind my brand. I believe I can lead change that I want to see in the world. I love to keep the work atmosphere and the brand to be a very uplifting environment that is full of positive energy. I believe women should build each other up, be complimentary to each other and cheer each other on and I try to do that with everyone who is a part of my brand - whether that be a customer, a model, an intern, an employee, or even someone who just follows along even if they have never purchased or worn my brand.  Southern Jewlz is so much more than trendy fashions at affordable prices with free shipping on all orders - but it's the meaning and feeling created behind the brand that makes me continue to pursue and grow!  I believe in being and pushing others to feeling good about themselves, looking good and basically being the best version that they can be!

SouthernJewlz x Rad Maverix

What advice would you give to an entrepreneur just starting their journey? To an entrepreneur starting their journey, I would have a business plan, a good sharp brand, and I would even encourage a story/meaning behind your business. Having a story behind a small business helps you to market in a way that really ties to people.  Whether it be how you named your business, why you opened your business, the overall goal of your business, etc. People tie to people and want to do business with people rather than businesses, especially when talking small business.

God has blessed me with a true love story and my husband is now my priority over my business.
— Randa Carrabba

What made you want to change your business from brick + mortar to online-only? I attended the National Retail Federation in New York in January of 2016.  I had been store front since 2010, but I actually had my online store over a year before that.  Online had the majority of the time been the anchor of my business, but seeing the forecast of the retail trend while in the Big Apple is when the thought of moving online only entered my mind. And in 2016 we saw an increase in online sales and traffic and a decrease in foot traffic.  At the end of the day, I'm a business woman, so freeing up all the time and energy it took me to run the storefront and being able to put that into online, branding, social media, and still doing pop up shops makes me feel confident to be able to spread and grow the brand. I think all along Southern Jewlz has been more than just a College Station boutique, too. The issue was I didn't want to taint the brand I had worked so hard to build in any way. So I closed the doors, made the announcement and handed the keys over to a very dear friend and business-mentor (Nancy Gilmore with The Mule Barn) at the beginning of January 2017. I was getting married in February 2017. God has blessed me with a true love story and my husband is now my priority over my business. So moving online only was also a reflection of a new phase of life for me.  I believe I am maturing and growing with my brand, and I am super proud to say that I publicly put my marriage first.

SouthernJewlz x Rad Maverix

What are your hidden superpowers? Thinking of my super powers, I've been told that almost everything I touch turns to pink or glitter. I truly believe in unicorns.  And my super powers are immensed whenever my crown gets all shined up or when I gain a new jewl to add to it.

What is your favorite quote? My favorite quote is something I wrote down 2 weeks before I opened my first store front at the age of 22. I didn't know what a mission statement was until later, so I turned those words into the statement.  I don't want to sound any bit of overly confident sharing my own words as my favorite quote, but this is what really speaks to me:

Be selfless and dedicated; give a compliment when needed. Learn something new every day. Say your prayers and count your blessings. Be a role model, a leader, and an icon of success and hard work.  Think outside the box, push every single boundary, and know that there is no limit to what you can do or who you can become.

What is bliss to you?  Bliss to me is a dreamy vacation with my husband. Getting away from the real world, doing some soul searching, falling deeper in love, and seeing more of God's creation. I love life and there is so much that I want to do and see and experience, but a trip truly makes me step away from all the hustle and bustle and even has a spiritual way of speaking to me.  But now that I'm married, I want to share all of the adventures with him!

If you could meet anyone for champagne, who would it be and where would you meet? If I could meet anybody for champagne, it actually wouldn't be anybody famous or even a business owner. Even there are so many of each that I would love to meet, the one person I wish I had the opportunity to meet is actually my husband's grandmother. The diamonds in the band around my engagement ring are actually her diamonds that Grant had incorporated into my ring design (along with the fact that he had my SJ crown created as the setting to hold my diamond up!). I have heard him and his parents tell me so many stories about her. She loved pink and was always dressed to impress.  Her house apparently had pink carpet and her closet was every bit of fabulous, as was the way that she presented herself.  She sounds to me to be the ideal figure of femininity and class while always putting her faith and family first.  She passed away a few years before Grant and I met, and I tell him all the time how much I wish I could have met her. I know we would be two peas in a pod, and since she is was so family and faith focused, I think she would really appreciate the move I made with my store to put my marriage first. But we would need a lot of champagne to catch up for the engagement and wedding that she wasn't able to attend. Grant loved her tremendously and would even stay with her for board game nights and sleepovers even as a grown man, so I would actually want a champagne slumber party with the two of them with my husband and I encouraging her to try on all of her favorite outfits for us while we told her so many stories about our life together.  I wish I could make THAT my super power!

SouthernJewlz x Rad Maverix

Keep up with Randa!


Check out these other babes

Chief Of The Teepee: Caroline Matthews, Founder Of The Luxe Collective
The Luxe Collective - Rad Maverix

Good Morning + Happy Tuesday! I am so excited to bring back another season of the Chief of the Teepee Series! When I announced a few months ago I was accepting stories you guys seemed to be just as excited + pumped as me! Well, let me tell you, I've rounded up the best and bossiest women and this season is going to be a real treat. If you're new around here, I started this series last year to showcase the entrepreneurial stories of mega babes from around the world.

Without further ado, let me introduce the first boss, Caroline Matthews, founder of The Luxe Collective. Caroline is not only an award winning designer but she also loves instilling confidence + love into the lives of fellow entrepreneurs. If you've been around these parts awhile, you know Rad Maverix is all about doing betterbeing better and living our best lives ever. Caroline is the perfect dose of sunshine to add to the #radmaverixlifestyle community of thriving + confidence radiating women. Read her story below!

Tell us who you are, where you’re from and a fun fact or two. My name is Caroline Matthews and I am an award winning bridal/fashion designer and also the founder of The Luxe Collective which is a platform for Luxe female entrepreneurs to help them build wildly successful businesses, build the confidence they need to become epic and fulfill their epic dreams. As part of The Luxe Collective I am also a business and confidence coach for female entrepreneurs too… As you can see I like to wear a few hats, but I absolutely love what I do and wouldn't change any of it.

It just all flows which makes it even more awesome.

Where did the inspiration behind your business come from? How did it begin? The Luxe Collective was started by chance to be honest. Our fashion and bridal [designing] has always been about empowering women through the clothes they wear and also helping them to be more confident so they can go out and live the life they truly want and build these businesses on their own terms. One day my coach at the time asked me why I wasn't coaching women as I was already helping them anyway and was receiving so many messages from women who found me inspiring and motivating so I thought why not… The Luxe Collective is an extension of what I already do which is important to me, nothing competes. It just all flows which makes it even more awesome.

The Luxe Collective - Rad Maverix

What is the best part about being the BOSS? The best part of being my own boss is that I get to be 100% me and build businesses I love; that I’m passionate about. That scream my personality and most of all I get to help and impact women all over the world to realise their true potential. It just blows my mind.

What drives you to pursue your passion each day? What drives me are the feelings that I get from working with my 1:1 clients and seeing them succeed. The other day I received a message from a client who couldn't believe the transformation in herself and also her business, to receive these messages and to see women loving the feelings of wearing our fashion just reminds me every day that the choices I made and the struggle I went through for years figuring it all out were worth it. Plus I believe that we get one life, and that life should only be lived doing what truly serves you and makes you passionate. Far too many women just settle for and have these beautiful dreams and ambitions that never come to fruition so I make sure I am doing what I love every day.

The Luxe Collective - Rad Maverix

What advice would you give to an entrepreneur just starting their journey? My advice is to go for what you want, get clear on your goals, what you are passionate about and surround yourself with women and people who get it. Remember to also be your own biggest cheerleader! We all stumble and worry, but never compare you to someone else's a-game. They could be 5 years down the line from you so always focus on your own game! Getting a mentor or coach is also worth its weight in gold. I was really unsure about it as it was a big investment, but having someone to hold me accountable, help me when I was freaking out and sharing my ideas with was amazing.

What are your hidden superpowers? I always say my superpower is to see what women don't see in themselves, to help them believe and become the best versions of themselves they can be in business and life.

What is your favorite quote? I don't have a favourite quote but 2 that I do love are: Be willing to walk alone, many who started with you, won't finish with you! I was afraid of losing friends or people I knew as I started to grow, until I realised that when we grow, new people come into our lives who are meant to be there, it’s a sign of growth both in you and others. My other fab one is: Your dreams are only your dreams until you make them your purpose.

I love to cook, for me it’s very therapeutic... 

What is bliss to you? Bliss to me is walking in nature, I do it every morning. I love to walk through the woods with my music on, it makes me feel free, and I am full of inspiration when I walk too, that and cooking. I love to cook, for me it’s very therapeutic and at the end of it, a bonus that I get to eat it too! 

What do you like to do in your "free" time? I head to the gym, get out in nature and hike and spend time with my family and friends. Sometimes I have been known to have a binge on Netflix… Love it but then I get addicted I could go through a whole series or 2 in a day so I try not to do that too much.


Get more of Caroline + The Luxe Collective


check these babes out too

How to Get Started with Squarespace


So you’ve created a Squarespace account and now you’re all like, “what do I do now?”…Here are my top 5 SUPER BASIC tips to get you started on the right track with your new website! Before you even add a blog post tackle these super quick tasks to customize your website. Grab a cup of hot tea or glass of champagne and enjoy the process! It should totally be fun not stressful!

1. Add your logo + site description

Go to Design > Logo & Title and type in the name of your blog/website and a short site description and upload your logo. It is best to upload your logo as a PNG file with a transparent background.

How to Get started with Squarespace

2. Create your Navigation Bar

Go to Pages and under the Main Navigation heading select the + to add pages to your navigation bar. These pages will show up in the header of your website:

Although this is pretty self-explanatory, here is a quick rundown: 

  • Page - you can add a "page" to create a Contact Page or About Me page.

  • Products - you will only add a products page if you plan to sell products.

  • Cover Page - this is commonly used as a landing page. Use this if you'd like to create a "Coming Soon" page!

  • Folder - use folders to create drop-down navigation menus on your site. (see my "shop" folder as an example)

  • Album - this is primarily used for adding music only.

  • Index - this type of page collects images and content from OTHER pages and arranges them visually, creating a single destination where visitors can browse content from multiple sub-pages. This is not available on ALL templates!

  • Blog - create and manage your blog posts by adding a blog page! Create blog posts, tag and categorize posts, create a post excerpt, enable comments, push your posts to social media, and much much more!

  • Gallery - used to showcase images and videos in eye-catching layouts and styles.

  • Events - Create a calendar of events.

  • Link - add external links to your navigation. Example: add a Facebook link to take your reader directly to your FB page.

3. Remove “Powered by Squarespace” at the bottom of your site

While in the Pages section of your dashboard, scroll to the bottom of your website and hover over the "Powered by Squarespace" verbiage and double-click. The footer / section will open up for editing and you can remove this text block; after removing the text block click Save in the top left corner of the editing panel.

4. Connect social media accounts

The easiest way to let your readers find you is connecting your social media accounts to your Squarespace website. 

You can add your Facebook Account, Pinterest, Twitter, Instagram, Snapchat, etc! These social icons can be added as content blocks all over your website and a great way to get connected with your readers.


Go to Settings > Connected Accounts > Connect Account > add in your account info.

5. Create a custom domain + connect

A custom domain gives you a huge dose of "I give a crap about my blog/website/brand". We all know the saying...don't judge a book by its cover. However, people do judge books by their covers and they also judge blogs by their design and domain!

If you haven’t already, check out this step-by-step blog post: How to Connect your Namecheap Domain to Squarespace

bonus tip - add a custom favicon!

One of the biggest giveaways that a website is being ran on Squarespace (...besides the 'powered by Squarespace' in the footer...) is the little black square in the URL/browser description. I like to refer to this as the little black square of death. I cringe when I see it. 



Go to Design > Logo & Title and scroll down to Browser Icon (Favicon) and add your Favicon! I would suggest making it your logo because at the end of the day the main goal is to have your logo in front of your readers/consumers face as much as possible to gain brand recognition. Open up your desired design program (Photoshop, Illustrator, Canva, etc) and resize your logo to 100px x 100px; save as .ico or .png and upload to SS! 


Still need help? Check out these other helpful posts

5 Ways to Customize Your Blog Today


Do you blog with SS? What's your favorite way to customize your website?

xx, Riss

How to Connect Your Namecheap Domain to Squarespace
How to Start a Blog: Part 4 (Connecting Your Namecheap Domain to Squarespace)

WARNING: this post is going to be super dry but super helpful if you need help connecting your Namecheap domain to your Squarespace website! If you chose to go with another domain registrar or blogging platform (besides Namecheap + SS) this post won't be much help to you but give Google a good search and you will easily be able to find step-by-step directions for connecting your domain! 

Let's get to it.

1. In your SS dashboard go to > Settings > Domains


2. Select "Use a Domain I Own" > "I want to connect a domain instead"


3. Enter your domain name > "Continue"

4. Ensure Namecheap is selected, and then click "Connect Domain". 


Your domain will appear in the Domains panel, with a note that says "Can't verify domain ownership."

Click your domain, then click DNS Settings. The DNS panel will open with the records you need to enter in your Namecheap account so your domain connects to Squarespace. (Keep this panel open for your reference.)


log in to Namecheap

At this point you will log in to your NameCheap account / dashboard and add the Required Data + Records to your DNS Table: 

> Select "Manage" on the line of your designated domain name and then > "Advanced DNS"

Add the first CNAME 

In the Advanced DNS section for your Namecheap domain, click "Add New Record" and add the following credentials:

> Type column = CNAME Record (use the drop-down menu)

> Host column = the unique code from the Host column in the Domains panel (reference your Squarespace domain panel...this is a random string of numbers and letters.)

> Value column =

> TTL column = Automatic

> Click "Save All Changes".

Add the second CNAME

> Add New Record

Type column = CNAME Record (use the drop-down menu)

> Host column = www

> Value column =

> TTL column = Automatic.

> Click "Save All Changes".

Add your A Records

> Add New Record

> Type column = A Record (use the drop-down menu)

> Host column = @

> Value column =

> TTL column = Automatic.

> Click "Save All Changes".

Repeat this process until you've added the following 3 IP Addresses:





After changing your records, return to the Squarespace Domains panel, and click "Refresh" below the records.

The Current Data column in the panel will start to update and show if your records are entered correctly. Don't stress if you don't see immediate results! It can take up to 24 hours for this information to process.

Phew. That wasn't so bad, was it? If you have any problems or questions just shoot me a message, I'd love to help you! Or checkout my new 6-week Build a Badass Blog Coaching Program!




How to Connect Your Namecheap Domain to Squarespace
How to Start a Blog: Part 3 (Choosing a Domain Name)
How to Start a Blog // Part 3 (Choosing a Domain Name)


If you're not feeling totally overwhelmed and still planning to start your own blog / website, I have good news. We're finally getting to the good stuff. (Did you miss part 1 and part 2 of this series?)

It's time to pick your domain name! What the heck is a domain name anyways? Think of this as the street address you will give to your friends to physically find your house for a super fun Sunday brunch full of french toast and too much champagne. This is where your readers will find you! 


Domain Name:


Although this step is optional I would totally recommend buying a unique domain for your new website. Something that represents your blog topic / niche, your business name...something that depicts what you're all about, beautifully + concisely!


My best tips:

.COM is ideal. Although there are tons of other TLDs (top-level domains), .com is the most common and established; therefore what most internet users will assume when searching the WWW. I know, I know, it'd be super cool to have but let's get will probably be having a pizza party for 1 if people can't even find your address. (Please note, if you're in the UK or CA, and only providing services or conducting business within your respected country, .UK and .CA are great options if you're not planning to expand your business worldwide.)

Keep it simple. You want to be able to pass along your domain easily + effortlessly. Try to use keywords that exhibit your ideal brand or blog topic.

Keep it short. Try to keep your domain on the shorter side, if possible, to help prevent typing errors and confusion.

Leave room for growth. It's a good idea to create a domain name related to your niche but we don't want to limit your options too much. (Example: I chose to not add "blog" ( to my domain name because I knew at some point I wanted to expand into other areas (tees, coaching, etc).


Choosing a domain registrar

Once you decide on a domain name you will register / buy your domain name on a Domain Registrar site. There are tons and tons of domain registrars out there so do your research if you're not feeling confident in one or the other! I have used 3 different registrars and can confidently say I LOVE It is super user-friendly and their 24/7 help-desk / IT dept. is top notch. TOP NOTCH, THE BEST OF THE BEST, THE BEES KNEES, 24/7 FREAKIN' SERVICE, YOU GUYS.

Popular Domain Registrars:









How to Start a Blog // Part 3 (Choosing a Domain Name)

Registering with Namecheap

I always recommend Namecheap when my clients are creating new websites/blogs. (Need help? Check out my coaching packages here) If you're more of a DIYer, check out the screenshots below for registering a domain with, it's literally 3 steps and BAM you have your very own domain! (Click on the photos to enlarge them)

1. Enter the domain you want to register and click Search.

2. If the domain is available, you will be able to add it to the cart by clicking the Add icon to the right of the domain name.

3. Create account + confirm order!


Are you starting a blog? What domain name are you thinking about choosing?





*This post contains affiliate links. Please know, I would never share or talk about a product / service that I wouldn't recommend to a close friend or something I don't totally love &/or use myself. 

How to Start a Blog: Part 2 (Choosing the Best Blog Platform)
How to Start a Blog - Rad Maverix

This is part 2 of the How to Start a Blog Series and it may be the most overwhelming; choosing the best blogging platform FOR YOU. If you’re new to blogging then you’re probably asking yourself, “What even is a platform”? A blogging platform is the software or service that you will use to publish your content onto the internet in the form of a blog / website. It is simply a content management system.

Please note, I've seen people get really sensitive + defensive about their respective blogging platform. At the end of the day, you need to choose what fits best for YOU! Do your research if you're not 110% confident on which platform to use! The opinions in this article are just opinions + experiences. 

A little history on the Rad Maverix website:

Rad Maverix originally started on the (free) platform. is great for beginner bloggers who don’t want the commitment of the monthly / annual fee of having a website but still would like to add a SMALL bit of customization to their blog. I emphasis SMALL BIT because you are pretty limited on the customization's available on the free software.

After a few months on I felt a bit restricted on the design/customization side of things so I switched over to the self-hosted software, Both versions of WP, the .com and .org’s have essentially the same dashboard. So there was not a huge learning curve besides stepping into the shark pool I like to call the “Hosting biz”. When using the software you have to provide your own hosting. Which means you have to do all of the maintaining on the back-end or contract it out. EW. I was on the .org for a couple of years and eventually got so tired of the maintaining / fixing / 'site not found' / 'bandwidth exceeded' bull that I didn’t even want to look at my website. I was spending SO much time maintaining and working on the back-end of that I felt discouraged and didn’t even have the time or energy to work on providing actual blog content! I have to add this disclosure, it may have been partially my chosen hosting company's fault that left such a bad taste in my mouth in regards to Although the customer service was incredible I kept "exceeding bandwidth" and my site kept "going down" even though my traffic was not super high. 

Not to mention, while my blog was on my actual Rad Maverix Shop was being hosted on Shopify. So I was losing A LOT of SEO optimization / google rank because I was sending my blog readers and shoppers to 2 different websites! YUCK! I only suggest Shopify to retailers / shop owners who don't plan to blog or don't really care to have a lot of customization on their blog. Shopify is an EXCELLENT software for shop owners and I 100,000% support it!

Fast forward to Jan 2016 and I finally made the leap to Squarespace. The only thing I can say, is I wish I had done it sooner. Now, my blog + shop is housed under one really pretty + polished tin roof. The only thing that stopped me from moving to SS sooner was the fact that (at the time) SS did not integrate with Paypal and a lot of my customers used Paypal at checkout when buying tees + tanks. I was scared to death that I could potentially lose a lot of customers because Paypal would no longer be an option at checkout. THEN, SS decided to jump on the bandwagon and integrate with Paypal late 2016. YAY! 

I've been on Squarespace for over a year now and it is still one of the best decisions I've made in my business to date.

This is a very short version of the Rad Maverix platform history. I don't want to bore you with the details but please know that I have spent many late nights fixing / crying / cussing and feeling super frustrated because my website JUST WOULDN'T WORK. I have had experience with Blogger (blogspot) as well and although a great platform for beginner bloggers, I've found a lot of users end up moving to Squarespace or for better control and design options.



I’m only going to compare a few of the platforms I have had experience with but will provide you with a more extensive list of possible platforms if you’d like to do further research.

pros / cons


  • The software is free and super easy to use ONCE you learn how to maneuver the Wordpress dashboard

  • You are in complete control + essentially own your data

  • You can upload and use plugins (more plugins = more customization's)

  • You can buy and install REALLY cute themes (ETSY!) and modify theme files

  • You can make money from it by using your own ads!

  • Custom Analytics and Tracking


  • Web hosting. This bit will cost you money somewhere from around $3 – $11 per month (as your site grows, your hosting costs will too as you are limited on traffic / space on your website).

  • You are responsible for updates / backups and preventing SPAM. There are, however, plugins to help with these tasks.


  • It’s free for up to 3GB of space. After that you will have to pay for space ($19.95 per year for 5GB) or ($289.97 per year for 100GB).

  • They make regular backups of your site.


  • They place ads on all free websites.

  • You cannot sell ads on your site unless you have over 25k page views / month

  • Cannot use plugins

  • Cannot use custom themes

  • Your site can be deleted at any time if they think it violates their Terms + Services

  • Analytics are limited.





  • Flexible pricing plans with a 14 day free trial period

  • Self-hosted (you don't need to pay for hosting)

  • Beautiful themes that are responsive to mobile devices.

  • Drag + drop web design / extensive styling options

  • SEO optimized

  • All plans are AD-FREE

  • No bandwidth or storage limit


  • There is not a free option

  • Harder to learn how to use other than other web builders

  • Integrations are limited to a select few services and tools

  • The Personal plan limits you on # of pages, 1 blog + 2 contributors



Points to consider before choosing a platform:

What is your monthly / annual budget?
What exactly do you need your blog / website for?
Will you have a shop? or blog only?
Do you want to sell ads?
How much control do you want?
How much customization do you want?

Does your brain hurt yet? I hope not! Although, it can feel a bit scary and overwhelming try not to worry too much about which platform to start out with. You can always test it out and move to a different platform at a later date. There are gobs of resources on the WWW that will help you move your content from one platform to another if you decided to ever change service providers (literally step-by-step guides!).


Here is a list of other blogging platforms to look into:

  • Blogger

  • Tumblr

  • Medium

  • Wix

  • Joomla

  • Ghost

  • Weebly

How to Start a Blog // Part 2 (Choosing a Blog Platform)

What is your preferred platform?



How to Start a Blog: Part 1 (Choosing a Blog Topic/Niche)
Rad Maverix


So you wanna start a blog? YAY, you’re in the right place. I get quite a few DMs and emails asking how to start a blog so I thought it’d be handy if I compiled all of my tips + tricks in one place. PLUS! I've created a super short worksheet to help you get started!

Since starting a website/blog can be time consuming and a bit overwhelming this will be a series of posts. I promise to keep this as simple and as easy as possible. Deal? First, let’s find your blog topic/niche by finding your passion. What sparks your interest? What kinds of conversations light you up when you’re speaking with others? Let’s start there!

Unless you are planning to blog just for the sake of your own satisfaction you’re probably hoping to gain a few readers and then monetize your blog. Consumers are constantly looking for answers on the good ole world wide web. Think about it, what was the last thing you googled? Did you find thousands and thousands of possible webpages with helpful content?

staying on point

A key point to remember if you're hoping to gain readers, is to think beyond your own interest(s). Although your blog should unquestionably be an extension of YOU, if you're not writing for the benefit of or to help your readers you might as well save your time (+ money!) and stick to writing in your journal. Instead of using your blog as a brain-dump or brainstorming playground, try to write around a general topic. This general topic is your nicheA niche will not only help your readers stay on track with your overall mission but will also help you stay on task when writing new content.

There's a niche for everyone. Here are a few topics to get your brain spinning:

  • Inspire. Whether it is by fashion, home décor or simply improving their overall lifestyle, readers want to leave your website feeling refreshed + inspired to put together a new outfit or start living their best lives ever. How can you help them?

  • Be relatable. Do you have a testimony to share? Can you help ease the fears of others? Have you lived through a catastrophe that could help others cope with a loss or devastation? Sharing your story can help heal and inspire others. (Not to mention, there is something very therapeutic about writing out a traumatizing event so sharing your story can not only help someone else but help you as well.)

  • Goals. Starting a fitness journey or major lifestyle change? Awesome! Why not write out your big plans or how you’re going to do it and inspire others along the way. Sure it’s scary to tackle a BIG goal but knowing someone else has been there can be so comforting!

  • Conquer the world. Help others step into their power and solve a problem! Think about topics that typically frustrate people. Do you have the solution?

  • Learn. Are you a badass DIY Queen? Why not share your projects and teach others how to do the same? If you’re an expert at refinishing furniture, share your process! Maybe you have a knack for making something beautiful out of a pile of junk or you’re a rockstar at all things beauty! Teach the world your tricks!

Rad Maverix - How to Start a Blog

Not too narrow but not too broad

When choosing a topic/niche, make sure it is a topic that you can write about regularly and basically for the rest of eternity...or for however long you plan on blogging for. Look at the long-term goal! Even if you're only planning to post content every other week, that's 26 posts a year! Or maybe you're an overachiever and plan on posting 1 to 2 to 3x a week; that's at least 52 posts a year! 

do you + don't wig out

Make sure to pick a topic that genuinely interests you. Even if you find that there isn't a lot of other people already talking about your chosen topic, I promise you there is a need for it. There are 7,486,008,663ish people in the world, there will be a need for your chosen topic if you are genuinely passionate about it and can provide invaluable content.

It's normal to feel like you need to copy other (successful) bloggers to be successful too. But it will feel unnatural and can come across as phony. Don't try to duplicate an existing blog! Do some research on your potential niche and see how/what others are writing about and put your own personal spin on it. Take a 10 minute brainstorming session and write out all of the ways you can add something unique to your blog/website to make you stand out from the crowd.

After you have chosen a niche don't feel like you're committed to it for life. The blogging scene is VERY responsive and is constantly evolving. Try to be flexible and learn to take advantage of ways to be different...even if that means evolving your original niche.



Please, please please read! There is no wrong choice when deciding your blog topic. Don't let choosing a topic/niche scare you from starting a blog because you're afraid to make a commitment or afraid of making the "wrong choice". Don't be scared to just dive on in and figure it out as you go! Wouldn't you rather start now than do nothing at all? Just do YOU!

Want to get to work on choosing a blog topic?

Get the worksheet below!



Are you thinking about starting a blog? What topic interests you most?




Chief of the Teepee: Kelli LeClair, Heritage Style
Chief of the Teepee - Kelli LeClair.png

Rise + Shine my rad babes.

I am SO SO excited to feature another inspiring boss on the blog today. Are you in a rut? Feeling a bit lost? KEEP READING!

I am motivated by Kelli’s tenacity, classic western style and her dedication in taking, Heritage Style, to the next level every single day. If you enjoy the western lifestyle and eccentric characteristics of fantastically-aged turquoise masterpieces, you’re in for a real treat. Keep reading to be inspired by and find out more on Kelli’s journey as a radical Boss Babe.

1. Tell us who you are, where you’re from and a fun fact or two. I am Kelli LeClair, owner of Heritage Style and I grew up in Waxahachie, Texas, south of Dallas. However, I consider myself "from" Lubbock. I went to college at Texas Tech and really feel like Lubbock is where I found myself; where I learned the kind of people I was interested in surrounding myself with, and it helped me discover the person I am working to become.

2. Tell us how your love for genuine Turquoise began. I’ve always loved to have a unique style.  I’m not one to do things just like everyone else, so why would my style be any different? It started with feathers and brass and kind of evolved from there. It escalated to a whole new level when I met a Native American boy, who is now my husband. He has a deep appreciation for Native culture and jewelry. I’ve got to give him some major credit, his appreciation and knowledge rubbed off on me without me even realizing it.

3. What is your favorite part of the Western industry? No contest of the people. I have loved the people in every aspect I’ve been involved with. I also sell advertising to tractor dealers and spend many hours at cow shows. Whatever aspect, you won’t find any better people than in this industry.

4. Where did the inspiration behind Heritage Style come from? Heritage Style is the marriage of two distinct lifestyles. When Hirchell and I got together this is exactly what happened. A West Texas girl fell for a Shoshoni Native from Wyoming, and our cultures collided. This is actually what the logo depicts, if you know what your looking for; it’s the Shoshoni rose with a cotton bowl inside.

The Shoshoni Rose symbolizes the tribe that my husband is affiliated with. It’s important that I honor that culture. Then the cotton bowl is the representation of West Texas. A symbol of my love and appreciation for the people here, the vibe of West Texas and a reminder of how dependent the area is on agriculture. 

5. What drives you to pursue your passion each day? If you know my husband, you know he lives, eats and breathes show steers. I had thought for quite a while “I wish I was half as passionate about something as Hirchell is about being in the barn”. I had kind of been “searching”, if you will, for that passion. A light bulb went off one Saturday morning when I was sitting on a bale of hay, at (yet another) cow show, online shopping for Turquoise jewelry. I thought wait- I’ve already found my passion, now how can I make a business out of shopping for what I’m fascinated with? I guess that’s a long winded way of saying my drive is just a love to keep shopping.

6. What advice would you give to a fellow boss babe who wants to start their very own business? It's normal be scared, more like terrified. It's also normal to feel like everyone is watching you, waiting for you to fail. They probably are- use it to fuel your fire! Prove them wrong, and prove yourself wrong for that matter. There are #bossbabes all around you chasing their crazy dream, why not you? 

7. What are your hidden superpowers? I can make an entire bottle of wine disappear in less than 10 minutes! But seriously, I try REALLY hard to make people feel special. It doesn’t cost a thing to be nice to people. Smile to the guy that bags your groceries, tell your friend how much you like her new shirt. You never know who’s day it’s going to brighten.

8. What is your favorite motivational quote? "Style is knowing who you are, what you want to say, and not giving a damn" -Gore Vidal

9. What is bliss to you? Can this be a list? Bliss is: Chasing the next cow show with my husband and our 2 dogs, a Texas Tech football game, a glass of wine (or 4) and cheese board, a Will Green concert in a smoky bar, talking about this seasons colors and clothes with Gran, watching “Brunch at Bobby’s” on a Saturday morning.

10. If you could meet anyone for coffee (or a stiff drink), who would it be and where would you meet? Jackie Kennedy. The woman is a timeless legend. I've always admired her poise and class. Or Whitney Houston, because she’s the ultimate badass.

Want more of Kelli? Facebook + Insta


Until next time,